Smart Grooming

Smart Grooming create grooming products used for both equestrian and pets to help with the finishing touches.  The Smart Grooming product range is mainly tool based and primarily focussed on final trimming such as scissors and shaves as well as mane and tail thinning tools.  

They also manufacture the popular Colour FX spray which is a popular choice for those younger riders looking to add a personal touch to their Pony either free hand or with the aid of stencils.

Established in 2006, Smart Grooming® rapidly became a supremely popular brand. Here’s their story, “We are based in the rural countryside of Devon in the South West of England, and have an office based sales team, who actively promote our product range to both the home and international market.  Our designs for grooming tools are aimed at bringing top quality, humane products into the equine world.  They provide a kind, humane way to thin all types of thick hair on manes and tails and coats, without causing any discomfort.  More recently Smart Grooming launched a range of show prep products, to produce outstanding results for additional condition, shine and polish for the show ring and everyday use. Our range has been trialled and tested by a wide range of testers, from home producers and amateurs, to professional equestrians who are at the top of their game.”

One of the bestselling collections by Smart Grooming® is Borstiq, “Borstiq brushes are a top quality range of natural fibre, eco-friendly brushes from Sweden. Getting back to the more traditional brush but with ergonomic designs, these high quality brushes are easy to hold and use too.”

Smart Grooming® proudly sponsors Essex-based husband and wife team Katie and Chris Jerram-Hunnable, “Both Katie and Chris have years of experience in all aspects of equestrianism, which has included coming up through the Pony Club ranks, hunting, point to point, eventing and for producing young horses for all disciplines as well as for the show ring.”

Brand ambassadors for Smart Grooming® include Isabelle Geran, Imogen Carter, Gracie Catling, Michele Cooper, Laura Fisher, Jenny George, Lara Berrie, Lucie Jones, Lauren Lanik, Amber Major, Ellie Miskelly, Becca Nicholson, Lauren Roberts, Amy Russell, Amelia Sanderson, Katie Stephens-Grandy, Victoria Turner, and Lily Warburton.

More information about Smart Grooming® is available on their website: https://smartgrooming.com/