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The SockMine® story as told by the company themselves, “Long ago, in the textile heartlands of... Read More
The SockMine® story as told by the company themselves, “Long ago, in the textile heartlands of Nottinghamshire, there was a picturesque factory called Roy Lowe and Sons. It was run by Roy and his two sons, Tim and Martin. It was a happy factory and they made the best socks in the land until one day, an evil economic spell was cast that ground the proud machines to a halt.
The factory closed down. Myths about the abandoned factory floated on the wind around the county. Some people believed it was full of elves who still produced socks; others even claimed to have seen elves running out to do a cob run on Friday mornings. Myth grew into legend and things that should never have been forgotten fell out of memory. Until one day, a son of the third generation, Ben, a golden child with flecks of silver in his curly hair, was sweeping the factory floor when he came across what turned out to be a great mine shaft.
With a head full of adventure and a heart full of valour, he descended and found a mine full of elves who were proudly knitting the finest technical socks in the land. This gave Ben a marvellous idea. A treaty was formed with the elves and on this fateful day the SockMine was born!
Socks are to us what coal is to a mine – they’re the knitted pearls of energy that power us to excellence. And, if you’ll let us, we’d love to freshly mine the highest specification of technical socks especially for you.”
Here at Discount Equestrian, we stock SockMine® socks decorated with Thelwell® cartoons. In case you don’t know much about Thelwell®, “Thelwell is regarded as the unofficial artist of the British countryside and is possibly the most popular cartoonist in Britain, since the Second World War. He commented on many aspects of human behaviour, but he is perhaps most synonymous with little girls and their little fat ponies. They have helped to ensure his continuing popularity and his immortality.
Thelwell’s range as a cartoonist has gone far beyond ponies – fishing, gardening, house-hunting, motoring, sailing, dogs, cats, farming, stately homes, children and country pursuits have all been given the treatment.”